From April 28–30 2026, Bali once again became the meeting point for Indonesia’s hospitality industry through Food, Hotel & Tourism Bali. Better known as FHTB Expo, the annual event gathered businesses, suppliers, distributors, and hospitality professionals from across the HoReCa sector under one roof in Nusa Dua, Bali.

As one of the most recognized hospitality exhibitions in Indonesia, FHTB Expo continues to grow beyond a traditional trade show. Today, the event has become an important B2B platform where businesses connect, discover new products, explore operational solutions, and build long-term partnerships within the hospitality market.

This year, the event highlighted several major industry trends, from the growing demand for operational efficiency in HoReCa businesses to increasing interest in healthier food ingredients and reliable B2B supply chains.

FHTB Expo: More Than Just a Food Exhibition

In Bali’s fast-moving hospitality industry, having a strong local distributor is often just as important as having a good product. At FHTB Expo 2026, PT Puri Pangan Utama actively supported its principals, including Misoya and Pomona, through sales assistance, operational manpower, and on-ground business support during the exhibition.

Rather than simply acting as a supplier, PT Puri Pangan Utama positions itself as a B2B partner for businesses operating within the HoReCa market in Bali. This is becoming increasingly important as more businesses shift focus from pure B2C sales into long-term B2B partnerships. Hotels, cafés, restaurants, and catering businesses rely heavily on products with consistent repeat purchases, especially essentials like cooking oil, syrups, beverage ingredients, and kitchen supplies.

For hospitality businesses, consistency matters. Reliable stock availability, operational support, and responsive distribution systems can directly impact day-to-day business performance. That is why many hospitality operators today look beyond just product pricing. They also seek distributors that understand operational needs and can support business growth over time.

Another interesting aspect during the exhibition was the opportunity for visitors to obtain special event pricing. Business owners exploring opportunities in the hospitality industry could directly connect with suppliers and secure better pricing for products frequently used in HoReCa operations.

Misoya Soybean Oil and the Growing Healthy Lifestyle Trend

As healthy lifestyle awareness continues to grow among consumers, many food businesses are becoming more selective about the ingredients they use in daily operations, including cooking oil. One of the products that attracted attention during the exhibition was Misoya Soybean Oil.

Misoya is a high-quality vegetable oil made from 100% pure soybean seeds. The oil has a light color, neutral taste, no strong odor, and a texture that is not overly thick, making it suitable for various commercial kitchen applications.

For HoReCa businesses, one of the most important factors when choosing cooking oil is frying performance. Restaurants and food businesses often operate deep-frying stations continuously for long periods, so oil stability becomes extremely important.

Misoya soybean oil performs well even after long-duration frying usage, helping businesses maintain food quality and operational efficiency throughout service hours.

Another interesting point is the misconception surrounding soybean allergies. Many people assume soybean oil automatically contains allergens, even though refined soybean oil mainly contains extracted fat rather than soybean protein. Since allergens are generally found in the protein component, refined soybean oil is considered safe for most individuals with soy protein sensitivities. Misoya also carries Non-GMO certification, adding further confidence regarding ingredient quality and sourcing standards. Besides operational benefits, Misoya also aligns with current healthy lifestyle trends because it contains vitamin E, antioxidants, and omega-3.

Pomona Syrup and Yogurt Powder for Modern Beverage Businesses

Besides cooking essentials, beverage ingredients also gained attention during the exhibition, especially among café owners and modern beverage businesses.

Pomona Indonesia is a beverage ingredient brand from Korea that is widely known within the café and HoReCa industry. Pomona offers various products designed for modern beverage businesses, including flavored syrups, yogurt powder, smoothie bases, sauces, and powder mixes commonly used for coffee shops, dessert cafés, and specialty drink menus.

Pomona products continue to be popular because of their versatility, consistency, and ease of application in commercial beverage operations. These ingredients help cafés and beverage brands maintain standardized menu quality while simplifying preparation processes in daily operations.

As Bali’s café culture continues to grow, the demand for reliable beverage ingredients also increases. Businesses today require products that are scalable, practical, and capable of supporting consistent flavor profiles across multiple outlets.

Through PT Puri Pangan Utama, businesses in Bali can also receive support for Pomona product ordering and distribution needs for the HoReCa market.

Building the Future of Bali’s HoReCa Industry

FHTB Expo is not simply about displaying products. The event highlights how collaboration drives Bali’s hospitality industry forward.

Behind every successful hotel breakfast, café beverage menu, or restaurant kitchen operation is a network of suppliers, distributors, operational teams, and hospitality partners working together.

For brands like Misoya and Pomona, the exhibition becomes an opportunity to strengthen relationships and understand the evolving needs of the HoReCa market. Meanwhile, for PT Puri Pangan Utama, the event reinforces its role as a strategic B2B partner in Bali, supporting principals, assisting operational execution, and helping hospitality businesses access reliable products for daily operations.

As Bali’s hospitality sector continues to expand, strong partnerships like these will remain essential in shaping the future of the HoReCa industry.

FAQ About FHTB Expo 2026

What is FHTB Expo?

Food, Hotel & Tourism Bali or FHTB Expo is one of Bali’s leading hospitality and tourism exhibitions. The event connects businesses within the HoReCa industry, including hotels, restaurants, cafés, suppliers, distributors, and hospitality professionals.

Who can join FHTB Expo?

FHTB Expo is open to hospitality business owners, HoReCa professionals, procurement teams, café and restaurant operators, hospitality academics, culinary students, and businesses related to tourism and food service industries.

Where can businesses buy Misoya and Pomona products?

Businesses in Bali can order Misoya Soybean Oil and Pomona products through PT Puri Pangan Utama as a trusted B2B distribution partner for HoReCa needs.

Why did Misoya join FHTB Expo?

Misoya joined FHTB Expo not only to introduce healthier soybean oil solutions for the HoReCa industry, but also to strengthen its presence in Bali’s growing hospitality market. The brand was supported locally by PT Puri Pangan Utama through sales support, operational manpower, and on-ground distribution assistance during the event.